Why Performance-Marketing and not only Online-Marketing?
You are looking for customers? Simply let them find you, by looking for your products and services! You will hardly find more effective promotion! More and more companies and local authorities count on goods and services bought through the internet. Nine out of ten households use the internet for buying. (source: Forrester). The main advantages of Performance-Marketing start of here: Steering, control and thereby most effective optimizing of all advertising efforts – costs on one side and gains on the other side..

Against all conventional marketing methods, the internet offers advantages as:



Users, detecting your pages for example via search engines, are of great value, because they already announced their clear interest in your services by entering the search term. The chance of winning these qualified users as customers is very high.

Accurate monitoring for steady Optimizing
The difference between Online-Marketing and Performance-Marketing is the accurate monitoring of all relevant data, as customers, buying and activity rates etc. Only by this, it is possible to optimize all campaign elements steadily, regarding for example the selection of advertising media, allocation of budget, wording and design of belonging media, as well as the selection and amelioration of the belonging target group.

„Half of my marketing budget is thrown down the drain, I only do not know which half.“ Quotation Henry Ford But things changed since Henry Ford: Today nearly every advertising effort in the internet can be controlled concerning their success and can be linked directly to the prior set targets: