A further form of search engine marketing wins more and more impact: the Pay-Per-Click-Campaigns (also named sponsored links and paid entries).  

 

BUT the company only needs to pay if the interested users clicks to the advertisement of the company and reaches the belonging internet pages (landing-page). Just the showing of the advertisement without any customer click does not cost anything!

	Advantages:    only interested visitors – therefore high possibility of winning as      customer    no divergence loss    controllable costs (cost per click, fixed days budget)    measurability (keyword evaluation, efficiency)    fixed times    broad reach (all top search engines)

	Compared to you, what are we able to do? Dynamic-Bid Management During the day prices change for result positions. For example the price for the top position declines because competitors did not reach their day’s budget and therefore switched offline. Therefore it sometimes might be wise to reduce the own offer during a day or even activate at first on the second half of a day. This regular monitoring and the adapting of bidding to the actual situation is named "dynamic Bid-Management". By this adapting of campaign settings we guarantee highest efficiency. On request our web controlling offers different control methods fort he efficiency of the whole campaign.

	Aim    reach front positions within search results with optimized campaigns customer winning / increase sales figures, meaning to animate       interested users to click   increase direct actions (meaning new customers / orders)    receive customer addresses for email marketing / postal marketing    have results of marketing for analyses

	Procedure First Contact:    discussion of your products, target group, aims of marketing    Analyses / Evaluation:    enquiry and analyses of search terms according to different data       bases and analysis: efficiency, situation of competitors, requests and      probable number of visitors, click prices and much more                 comparison of competitor’s positions and offers    evaluation of your last statistics (if available)    budget planning    development of strategy (plan and set methods according to time     data)    implementing of the methods    measurement and evaluation of the methods    support of campaign according to measurement and evaluation

	Costs We offer two transparent accounting plans: 1. Accounting per visitor You always know how many qualified visitors can be expected. We offer an individual calculated price package depending on your search terms: starting with 200, - Euro per month for 500 qualified visitors   2. Percentage Accounting From budgets of 500,- Euro per month on, we also offer an individual percentage accounting as for example: 900,- Euro click budget per months plus. 20 % charge   Normally you win our charge simply by reduction of costs by campaign optimization. Therefore you do not have to calculate with any more costs.