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Affiliate-Marketing
means creation of a partner network. Within this network partners are
paid success depending for in advance set actions (e.g. address
enquiries, sellings). For their actions the partner offer belonging
marketing media (banner, text links etc.) which are used according to
prior settings, e.g. to place you on his/her website and in his/her
newsletter or even to arrange pay-per-click campaigns.
Partner based on Success
So partnerships are arranged with relevant, commercial websites, who
show your marketing media. Your advantage: Success based
provisions for example are only paid for marketing partners if:
they sell your product (per sale)
they cause a defined action (per lead)
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Per Sale:
The amount of charge is defined in advance and mostly depends on your
margin. Normally the provision is 1-10% of the turn-over, but is your
free choice at last. |
Per Lead:
For leading of visitors to your company, causing a defined action, as
for example claim of a contract form, the affiliate partner is paid by
a fixed sum (e.g. 2 euro per each filled out form). |
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Make it like the Big
Bosses!
Pages like Amazon and Ebay have been established by partner programs
and today even win a big part of their own turn over with these
programs.
We cooperate with leading providers to be able to offer you
professional and potent marketing partners. For big providers sometimes
also the creation of an own affiliate networks is worth it. In this
case we offer the technical as well as the conception support.
Full-Service for You!
Our professional online-marketing team overtakes the whole campaign
management – from creation of marketing measurements up to selection of
appropriate platforms and partner, the controlling up to visitor
tracking including analyses and evaluation.
We offer all available techniques fort he realization, starting with
text links, or statistical GIF-Banner up to the newest trend -
Flash-Video-Streaming.
Normally the aim is to increase turn over and your name recognition.
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Procedure:
First Contact:
discussion of your products, target group, partner groups, budget
planning
Analyses / Evaluation:
look for potential partners
analyses of amount and form of the provision model
evaluation of your actual visitor’s statistics (if available)
planning of budget and marketing media
Execution of Methods
design
of marketing media (banners, text links, etc.)
setting of partner programs with selected providers
communication and contracting marketing partners
if
needed integration of tracking solutions
monitoring of campaign
measurement and evaluation
accounting
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Costs:
Costs can be divided in three parts:
setup-charge (analyses, development and setting of partner
program)
affiliate-provisions
success depending provision for support and evaluation
Ask us for an individual offer.
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