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Lotteries
are offered to increase the name recognition and coverage of the
provider. Normally, you collect contact information of participants
during lotteries to integrate them in direct-mailing-campaigns.
During lotteries prizes or tokens are offered. Participants need to
leave their contact information. Furthermore they are supposed to agree
for e.g. in newsletter receiving or even select information on specific
themes.
Many ways, one aim!
The marketing of a lottery can be realized in different ways:
lottery data bases
email newsletter data bases (own or bought ones)
affiliates (marketing partners)
classical (print media and letter mailings)
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Procedure:
First Contact:
discussion of your branch, aims, proceeding possibilities
budget planning
Analyses / Evaluation:
marketing possibilities
planning of data collections
execution of methods
contract conclusion with marketing partners
if
needed setting of a data base
if
needed integration of tracking solutions
measurement and evaluation of all relevant data
accounting
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Costs:
The costs can be divided in:
setup-charge (analyses, planing and execution)
promotion
support
and evaluation
Ask us for an individual offer!
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