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Email
communication can today rarely be dismissed from business connections.
The aim of email und newsletter marketing is customer binding and
finding. By regular sending of newsletters the customer is always
reminded of your offer and all for him/her interesting products. The
regular visitor’s frequency is raised. Furthermore you increase
coverage and publicity of your offer by buying of further addresses.
Reliability must be a
basic requirement!
Serious email marketing providers are subordinated under the code of
honor of the DDV (German Direct Marketing Alliance). Their methods are
controlled and they can be found on white - lists of big hosters. We
plan and realize serious email- and newsletter-campaigns only.
For newsletter marketing we mostly use the so called double-opt-method.
That means the subscribers need to confirm their identity and their
desires to receive the newsletter by a verifying email.
Buying of Addresses or Own
Generation
For email and newsletter marketing you use existing customer data or
buy additional address, sorted after specific fields by address
sellers.
This address collection is most helpful in combination with
affiliate-marketing and lotteries.
Controlling is also very important in this specific part of online
marketing.
In this case important measurements are:
 emails
opened by users
user
generated clicks
period of time during reception and response
misdirected and returned emails
rate of un-subscribes (cancellation of newsletters)
best time for sending / seasonal fluctuation
Experience and exact analyses of the target group is most important for
these mailings. E.g. business mailings have lower response rates on
„bridging days“ than at the beginneng of a week, on normal working
days.
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Procedure:
First Contact:
discussion of your target group, aim definition, circumstances,
budget
planning
Analyses / Evaluation:
technical requirements
contens
execution of methods
execution of layout
integrate contents
if
needed configure
tools
if
needed overtake data and process them
if
needed integration of controlling and tracking
measurement and evaluation of response rates
accounting |
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Costs:
All costs depend at first on whether you already have addresses
generated or you need to buy them. Furthermore it is important whether
tools (software, platform), needed for technical sending, are available
and whether they need to be adapted. Afterwards we need to set, which
target groups are supposed to be measured and evaluated and which data
is supposed to be collected for the offer.
We are the best choice! Ask us for an individual offer.
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