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We do „not only“
offer „Online-Marketing“ – but also „Performance-Marketing“.
The great difference is that we always control and protocol the
performance (meaning the success) of all marketing campaigns. That
means for, you best form of transparence and success orientation.
Merchendising and efficiency are always
most important.
Performance measuring is important for all parts of online marketing:
No matter whether it is search engine marketing, search engine
optimization or affiliate systems, price comparison, lotteries or email
marketing.
Only in this way you are able to see which marketing costs lead to
success.
We control:
 how
many visitors come
from
where the visitors come
which
search engines are used
which
search terms are used
which
affiliate partners have which turnover
which
turnover generates which customers
which
cash value actions generate which customers
etc.
We analyze your website and define
your most important aims:
For example:
buying
or pre-booking of goods in the shop
a date
for a test drive, sales conversation or others
ordering
of infomation material
entry
of address data of visitors
We enter check points at these important aims (so called tracking
codes) and hand these measurement data over to the controlling and
statistic interface. Afterwards we control for example, if a customer
turns to your website how he/she moves there or whether he/she buys
anything at which value. For actions (so called leads) we define, of
which value an interested customer is for you, if he/she for example
makes a date for a selling conversation.
In this way we are able to analyze and optimize campaigns. Important
optimizing characters are for example:
Conversion-Rate (relationship between
number of visitors and customers)
if
this rate is dissatisfying the page structure might be the reason. By
controlling
the movements of the visitors we are able to make
proposals
for changes.
Sometimes also search terms are not exact enough and need
to be checked.
at
which point is the buying procedure interrupted by the visitor? Are
their
entrapments or psychological barriers?
Return on Investment (amortization of
the used capital)
how
much costs a customer in average and which turnover or cash value
action
is generated by a customer.
Multiple more data is won, which can be evaluated for adaptation of the
campaigns and the whole web concept. We would be very pleased to show
you all important details in personal conversation.
The won data is processed in statistics and can be used and analyzed
over a longer period of time retroactive.
You are always able to see how we work, meaning how good your campaigns
work.
We always see which campaigns need to be optimized.
Only in this way you reach serious and understandable online marketing
– Performance-Marketing. Transparent and success oriented.
We would be pleased to help you noncommittal according to your
individual needs – Give us a call. Your contact persons Mr Jens
Aldekamp and Ms Gudrun Thies would be pleased to receive
your message.
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